Social Media Management, HTML5 Banners, Skins
Bethesda - Doom
The reboot of id software’s classic, genre defining, first person shooter required an equally heavyweight campaign to support it. I was assigned creative localisation duties across 13 territories as well as originating HTML5 banner creative.
Highlights included the new Facebook Canvas placement which reached over 1.7 million people, YouTube’s prestigious homepage Masthead placement, various mobile specific units and homepage takeovers.