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Bethesda - The Evil Within 2
Bethesda brought back evil just in time for Halloween with The Evil Within 2, the new horror game from genre maestro Shinji Mikami. I was in charge of delivering a large mixed media campaign with a lot of online components and some very tight deadlines.
Utilising iconic artwork from the game and high intensity gameplay edits, The Evil Within 2 took over the digital space, and the bespoke Facebook gameplay trailer racked up more than 2.3 million views in the UK, the highest viewing ever for a Bethesda game campaign.